ENGLEWOOD, Colo.--(BUSINESS WIRE)--Western
Union announced a campaign to kick start a chain of good deeds by pledging to
help fund projects that aim to make lasting favorable change for individuals
and communities.
The Western Union® Chain of Betters competition* will award US$1,000
(or local currency equivalent) for winning selfless “betters.” During the first
phase, residents from 20 countries will be invited to nominate betters, but
with one important provision: the nominator will be entrusted to making the
idea happen.
“Western Union helps
people move the money that creates an economic ripple effect. When money moves,
we know that lives are improved,” said Western
Union Chief Marketing Officer Diane Scott. “The Chain of Betters competition highlights and magnifies
the impact that moving money has on millions of lives around the world.
“More than 75 percent
of the $580 billion in global remittances are paid out in developing countries,
according to the World Bank.
“We see this first hand
across our consumer-to-consumer (C2C) and our business-to-business (B2B). Every
single C2C transaction we process involves two individuals – a sender and a
receiver, often located in diverse parts of the world – some of them are banked
and others under-banked or un-banked. They send back to family and loved ones
for regular support including education, gifts, emergencies and financial
payments.
“Our C2C customers are what
we call double-belongers - they have the ability to make a difference in
multiple places at once.
“Our B2B customers are
business pioneers—from startups to small-and medium-sized enterprises – and
have a need to quickly and easily move money around the globe in different
currencies. They work hard to make their local business successful which in
turn propels the global economy.
The Western Union Chain
of Betters competition celebrates this movement of money that helps
stimulate the economics within a household, a business and the broader global
community,” Scott concluded.
·
In
India, the grant paid for a boat that will allow a village’s school-aged
children safe access to a school. View video
Chain of Betters nominations can be made by
legal residents over the age of 18 in Australia, Austria, China, France,
Germany, India, Jamaica, Mexico, Morocco, Netherlands, Nigeria, Philippines,
Romania, Russia, Spain, Sweden, Switzerland, UAE, UK and USA. The beneficiaries
can be located anywhere, worldwide.
ADDITIONAL INFORMATION
Nominations require a
maximum 150-word description of how the idea would make the world a better
place for others with US$1000. Ideas will be judged based on the extent they
express a selfless good deed, bring positive and lasting change for a number of
people, have the potential to do something of value in their community, inspire
more people, serve others and make the world a better place.
Each entrant will also need
to submit at least one photo of himself or herself and preferably two
additional photos or a short video of the current situation or idea that will
make the world better.
The winning entrants and
their “betters” will be published on the contest website, www.chainofbetters.com.
* Enter between 12.01 on 15 October
2015 and 23.59 on November 30, 2015 (all times in GMT) (inclusive). No purchase
necessary. Enter at www.chainofbetters.com and tell us how you would make
the world a better place for others if you were given US$1,000 (maximum of 150
words plus one image) (2 additional photos and a video are optional). Prizes: 5
x US$1,000 for nominated project. Full terms and conditions can be found
at www.chainofbetters.com. Open to legal residents over 18
years of age in Australia, Austria, China, France, Germany, India, Jamaica,
Mexico, Morocco, Netherlands, Nigeria, Philippines, Romania, Russia, Spain,
Sweden, Switzerland, UAE, UK and USA. Void where prohibited by law.
Promoter: Western Union
Financial Services Inc. 12500 E. Belford Avenue, Englewood, CO USA. Contact:
Chain of Betters Promotion, WURS UK Limited Level 1, 200 Hammersmith Road
Hammersmith London, UK W6 7DL.
Western Union may also run
the competition in subsequent phases, with the right to amend details and
participating countries for each phase, with the goal of awarding up to 100
prizes.
About Western Union
The Western Union Company (NYSE: WU) is a leader in
global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and
Western Union Business Solutions branded payment services, Western Union
provides consumers and businesses with fast, reliable and convenient ways to
send and receive money around the world, to send payments and to purchase money
orders. As of June 30, 2015, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of over 500,000 agent locations
in 200 countries and territories and over 100,000 ATMs and kiosks, and included
the capability to send money to millions of bank accounts. In 2014, The Western
Union Company completed 255 million consumer-to-consumer transactions
worldwide, moving $85 billion of principal between consumers, and 484 million
business payments.
Source:
Business Wire
Date:
11/06/2015
Time:
09:39 GMT
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